This week, I’ve listened to a podcast put out by Copyblogger, interviewing Steven Pressfield (http://www.stevenpressfield.com). The main point I’ve taken away from the podcast is the discussion about going from ‘amateur’ to ‘pro’.
It’s a state of mind. It means going the extra step, because you love your craft.
I mentioned it in my BNI sales minute this week, as I’ve seen plenty of businesses that still have the ‘amateur’ mindset when it comes to their website. They’ve got great looking marketing material, or a great TV ad, but then it all falls in a heap, due to a homemade Frontpage website.
It’s also something I’m trying to keep top of mind for my own businesses. They need to be taken seriously, and professionally. Not just by my clients, but by me as well.
After all, it’s what’s supporting my (growing!) family.
That’s my thought for the week!
